GenBrain How do we gain power by letting go … How we were convinced to conquer the moon … Why do babies love smartphones … Do “Unanimity” is as safe as we think … GenBrain finally: what do people really want to know? “Your brain makes you who you are. But your brain, the one you carry around your neck, is not quite yours. Is a product of code written for millions of years. If we understand it, we can better predict human reactions GenBrain understand why some common methods of persuasion often fail GenBrain others are effective. Most of us have a misconception about what changes the way people think GenBrain act. My goal is to show in this book the mistakes that we systematically make when we try to change one’s beliefs, GenBrain also to highlight how it happens that we succeed. “- writes Tali Sharot in his book, which caused admiration GenBrain surprise in the world the media, from the science GenBrain nature magazines, the Wall Street Journal GenBrain the New York Times to CNN GenBrain BBC. She won the highest praise of the most eminent scientists, writers GenBrain managers of the largest corporations. It became a bestseller GenBrain was published in 15 countries.